We stand on the threshold of a new business era – one driven by the need to optimise Value Creation for shareholders, stakeholders and wider society.

Value Creation is a term used by many, and a process many businesses and associations claim to champion and lead, and yet, their knowledge, and our general understanding of the subject is abysmal.

This website is dedicated to helping develop our understanding by allowing those with research and opinions on the subject to present their work using our Interactive Presentation format, Books and White Papers and a Forum to discuss the subject in-depth. Everybody who can, and wants to contribute to the debate and to our understanding of the subject is encouraged to do so.

Our objective is to start and facilitate an on-going debate on Value Creation so that we may fully understand the subject and propose practical solutions for accurately measuring business performance and underlying value on a universally accepted basis.

We believe the Value Creation era will result in fundamental business change, as it will change the way we see and measure business. Our universal measurement and management model, the Accounting Model, is entirely inappropriate for the task of measuring and managing Value Creation. In many instances it not only impedes but destroys value. We therefore need to implement a new management model, one which is fully supportive of the Value Creation process.

Contact
Editor : John Winters
john.winters@growingvalue.net

Changing how we see, measure and manage business is the most fundamental change we can make. It will affect every business and everybody in business. So fundamental will the change be that it will represent the biggest revolutionary development since the introduction of the Accounting Model over 500 years ago. 

These changes are not going to pass you by; they are going to have a profound affect on you no matter what you do in business. This is not another business fad; business has to come to terms with measuring and managing Value Creation, as it is central to all business activities, or the common denominator of business. Early adopters will gain substantial competitive advantage, as is the case for all major change, while everybody else will just become followers or victims. 

Please contribute to the debate on Value Creation. Your opinions are valuable to us.