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Business
is facing revolutionary change!
Change so fundamental it will affect
everybody and every business.
It will change the way you see,
measure and manage business forever.
Business is all about growing
value!
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Businesses are only successful when they add value to what
they already have, yet we don’t measure or manage value
creation. Our universal measurement and management model,
the Accounting Model, is entirely inappropriate for the task
of measuring and managing value creation. We therefore need
to implement a new management model, one which is fully
supportive of the value creation process. The solution lies
in the concept of
Modern Value Management.
The objective of business is to make profit; this objective
remains central to the concept of
Modern Value Management,
yet how we achieve this objective has changed radically.
Consequently, how we measure and manage the profit objective
has changed radically. Changing how you see, measure and
manage business is the most fundamental change you can make.
It affects everybody, as everybody and every process is
involved in value creation. So fundamental is the change
that it represents the biggest revolutionary development
since the introduction of the Accounting Model over 500
years ago.
These changes are not going
to pass you by; they are going to have a profound affect on
you no matter what you do in business. This is not another
business fad; business has to come to terms with measuring
and managing value creation, as it is central to all
business activities, or the common denominator of business.
Early adopters will gain substantial competitive advantage,
as is the case for all major change, while everybody else
will just become followers or victims. |
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